BUSINESS VIDEOS
Video advertisements are effective on social media. People just prefer to watch a video to reading text. We create custom, unique video advertisements that can be shared to your social media channels with ease. We optimize them to fit various social media channels, and work with you to design a video that suits your brand/product/service.
VIDEO MARKETING
Video marketing is a marketing strategy that incorporates captivating videos into your business endeavours. It promotes sales and conversions.
Your customers would rather watch a video of your product than read elaborate descriptions of products or services.
Videos help increase your brand’s search engine rankings. Videos are considered to associate strongly with smartphone users.
We are here to help you understand the value of video marketing in your marketing campaigns. Video marketing can be used to develop a rapport with customers, advertise your services, brand and products.
In addition, video marketing can serve as a medium to present how-to’s, promote live-stream events, deliver entertaining content as well as customer testimonials. Contact us today to get started right away.
VIDEO CONTENT
Video content can serve as an SEO gold mine. Videos help build backlinks to your website through promoting, shares and likes. This will have a positive effect on your search rankings by driving your targeted audience to your website. We will guide you in understanding why it is essential for you to use video content to share your brand story.
Businesses can use video content for the following purposes:
-
To introduce your business
-
Showcase features of your product/service
-
Educate your target audience through How-to videos
-
Get customer testimonials/endorsements
-
Reach your customers through Video ads
FACEBOOK ADVERTISING
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
AFFORDABLE AND FAST
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
Facebook advertising is fast. It drives immediate results. You start reaching thousands of people today. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
BRAND AWARENESS
Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
REAL-TIME ADS
Facebook advertising is real-time. You can look at your campaign real-time. And, if you are unhappy with the results, you can make adjustments to your campaign immediately.
This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions.
HYPER-LOCAL CONTENT
Your viewers can easily get bored of generic content while going through your brand’s social media. Hyperlocal videos are videos that portray content in a localized or geographically-specific format. Hyperlocal video content can easily break the monotony of generic content in your marketing campaigns, especially when you are targeting a certain area or region. When you serve viewers with hyperlocal video content, you connect with them at a deeper level and are more relevant to them, when compared to brands that showcase a one-size-fits-all video on their site.
We create hyperlocal videos for your business by bringing out the essence of a neighbourhood or a city into the video script, giving you an effective hyperlocal video that resonates amongst a geographically specific audience.
MOBILE
Mobile is the future of online. 50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exist today. If you are following the trends of advertising, Facebook advertising will not fail you. You are able to advertise to your audience on the devices they use every day.
